Lake Country, BC · Available Q3 2026

Creative AI Production
that ships.

I build the infrastructure that makes generative AI actually usable in a professional studio — fixing broken pipelines, training private models, and turning technical chaos into broadcast-ready assets. No hype. No roadmap theatre. Just work that ships.

300+
Custom Models Trained
>15yrs
Creative Production Experience
15+
Generative AI Awards
1
Crazy Cat

The reel, distilled.

Eight pieces that show range — narrative, music, brand work, parody. Some hit millions of views. Some won awards. One stars my cat. All of them shipped on weird custom pipelines that did not exist until they had to.

Teach your team
the real stack.

Six sessions. No last-year demos, no prompt-template grifting. Your team leaves knowing the actual tools, where they save you days, and — just as important — where they'll waste your afternoon. 50% learning, 50% laughing, 100% hands-on.

01
GROUNDING
Maps, models, mythology
02
IMAGE
From Photoshop muscle memory
03
VIDEO
Motion, control, the new grammar
04
CUSTOM
LoRAs, fine-tuning, style ownership
05
PIPELINE
ComfyUI, automation, scale
06
PRACTICE
A real project, end-to-end

Fractional AI lead
for studios that ship.

You need someone who knows what they're doing when the timeline gets weird — not a vendor with a sales deck, not a junior who watched some YouTube. Most consultants sell you an expensive roadmap. I sell you an opinion, a prioritized list, and a working prototype by Friday.
Fractional lead
1–3 days a week embedded with your team. Strategic direction, technical decisions, and the unglamorous work of getting AI into your existing pipeline.
Pipeline integration
Custom ComfyUI workflows, LoRA training, API integrations. The infrastructure that makes AI useful instead of impressive.
Studio audits
A 2-week diagnostic of where AI fits, where it doesn't, and what to build first. Honest answers, not consultant theatre.
"By Friday: an opinion, a prioritized list, and a working prototype. Not a deck."
Signature engagement format
Consulting details
CALE FROMBACH LAKE COUNTRY, BC EST. 20XX → 2026

From business school to robot whisperer.

I went to business school to learn PowerPoint and spreadsheets, and somehow ended up teaching AI models to make rap videos about cats. Fifteen years of communications experience later, I'm basically a translator between "cutting-edge AI research" and "what the hell does this button do?"

Three hundred-plus models trained. A wall of recognition from the first crop of AI film awards. And a short list of studios that now ship work they couldn't have touched a year ago. The serious stuff is mostly under NDA — the fun stuff is on this site.

Read the full story
— Cale Director · Founder · Frombach Studios

Let's create some digital chaos.