Lake Country, BC · Available Q3 2026

Creative AI Production
that ships.

I direct AI-assisted video and build the production pipelines that make it broadcast-grade - for studios that need real shot work, not demo reels. Custom models, ComfyUI infrastructure, and the senior judgment of someone who's already shipped this at scale. No hype. No roadmap theatre. Just work that ships.

300+
Custom models trained
15+ yrs
Creative production experience
10+
AI film awards & honours
5+
Fortune 100 Clients

The reel, distilled.

A handful of pieces that show range - narrative, music videos, brand work, parody. Some hit thousands of views. Some won awards. All of them shipped on custom pipelines that did not exist until they had to.

Teach your team the real stack.

Six sessions on the actual stack — not last year's demos, not prompt-template grifting. Your team leaves knowing the tools, the workflows, where AI saves you days, and — the part nobody teaches — when not to use it at all. 50% learning, 50% laughing, 100% hands-on.

01
GROUNDING
Maps, models, mythology
02
IMAGE
From Photoshop muscle memory
03
VIDEO
Motion, control, the new grammar
04
CUSTOM
LoRAs, fine-tuning, style ownership
05
PIPELINE
ComfyUI, automation, scale
06
PRACTICE
A real project, end-to-end

AI video, VFX, and the pipelines that ship them.

You need someone in the room who's actually shipped this — not a vendor with a sales deck, not a junior who watched some YouTube. I direct the work, build the infrastructure, and make the hard calls. Three ways to engage:
AI production work
Shots, sequences, finished pieces. AI-assisted VFX, music videos, brand films, trailers — built on custom pipelines, not stock prompts.
Fractional lead
1–3 days a week embedded with your team. Strategic direction, technical decisions, and the unglamorous work of getting AI into your pipeline without breaking what already works.
Tool-stack audit
A 2-week diagnostic. Where AI fits, where it doesn't, what to build first. Working prototype by Friday of week two.
"By Friday: an opinion, a prioritized list, and a working prototype. Not a deck."
Signature engagement format
Consulting details
Cale Frombach, founder of Frombach Studios CALE FROMBACH LAKE COUNTRY, BC EST. 2024 → 2026

From business school to robot whisperer.

I went to business school to learn PowerPoint and spreadsheets, and somehow ended up teaching AI models to make rap videos about cats. Communications career since 2012. Translator between "cutting-edge AI research" and "what the hell does this button do?"

Three hundred-plus models trained. A shelf of recognition from the first crop of AI film awards. A short list of studios that now ship work they couldn't have touched a year ago. The serious stuff is mostly under NDA — the fun stuff is on this site.

Read the full story
— Cale Director · Founder · Frombach Studios

Let's create some digital chaos.