Fifteen-plus years in communications. Five years deep in generative AI. Three hundred-plus models trained. A wall of recognition from the first crop of AI film awards. And a cat with more trophies than most humans. I make cutting-edge tech do things it probably wasn't designed for — but should have been.
Plot twist: I went to business school to learn about PowerPoint and spreadsheets, and ended up teaching AI models to make rap videos about cats. Life's funny like that. Fifteen-plus years of professional communications experience went into mastering the art of explaining complex tech without inducing comas — a skill that turns out to be the entire job.
Somewhere in there, generative AI showed up and broke every assumption I had about what a small team could pull off. I specialize in making these tools do things they probably weren't designed for (but should have been). My work ranges from serious business consulting to content that makes people question their life choices in the best possible way. I'm basically a translator between "cutting-edge AI research" and "what the hell does this button do?"
Three hundred-plus published models later, here we are. I've trained FLUX, Stable Diffusion, Qwen, and video models like they're digital pets. Built ComfyUI pipelines that scared me a little when they ran. Won some awards — my cat won more. And got really specific about what this technology is genuinely good at, versus where it's still mostly marketing.
Based in Lake Country, BC, where the WiFi is strong and the coffee stronger — alongside my partner in crime Allie (the cat) and Lia (the dog). I work with clients globally who appreciate both technical expertise and the occasional dark sense of humour. When I'm not doing this, I've bought-fixed-flipped two foreclosed homes, manage a serious investment portfolio, and recently finished a horticulture certificate. How's that for variety?
Now it's three things: I direct my own work (the videos up top), I teach creative teams the real stack (the training), and I drop into studios that need someone who's actually shipped this in the room (the consulting). That's the whole business. No funnel, no growth-hacking, no BS.
If a tool, a person, or a model contributed to the work, it shows up in the credits. Including the model trained on someone else's labour. Especially that one.
The fastest way to know what to build is to build something embarrassing and look at it. Every project I've ever shipped started ugly.
If someone is selling you a prompt template, they have not shipped anything real. The work is in the iteration, the constraints, and the taste — not the spell.
Every closed AI platform is one pivot away from breaking your workflow. The studios that stay flexible are the ones that own the connective tissue.
There are still things this technology can't do. Pretending otherwise wastes everyone's money. The cheap stuff is the cheap stuff. The expensive stuff is still expensive — for now.
Generic AI looks generic. Your studio's voice, in a custom model, is the only durable thing in this stack. Everything else gets commoditized within a quarter.
[VERIFY year] Went in for PowerPoint and spreadsheets. Left with a communications career and no idea what was coming.
[VERIFY] 15+ years explaining complex things to people without putting them to sleep. The skill that quietly became the whole job.
[VERIFY year] Two days of bad documentation and one moment of "oh." The thing that changed the trajectory. Haven't really stopped since.
[VERIFY] Started using AI for pre-vis, concept work, and "impossible" shots. Most clients didn't know until I told them.
Honours from the first generation of AI film competitions — Project Odyssey, Civitai. [VERIFY specifics]
Multiple Chroma Awards. Continued Project Odyssey recognition. Other studios start asking how it's done. [VERIFY specifics]
Pivot from a portfolio site to the three-thing studio it actually is: direction, training, consulting. This site.
A long-form narrative short and a music video, both in colour and online — usual late-stage drift.
Inaugural training program kicks off Q3 2026. Cohort still being scoped — book a call to see if your team fits.
Available for one new fractional AI lead engagement starting Q3. Audits and short projects open more flexibly.
ComfyUI workflows, LoRA pipelines, model-training automation. The boring stuff that makes the work fast.
